Honda Motor Co. Ltd.
is a Japanese multinational company. This multinational company is known as a manufacturer of automobiles, motorcycles and power equipment all over the world. This company provides high class products for the users and those users are very satisfied with their products performance.
Since 1959 Honda motor company has been the world’s largest motorcycle manufacturer, as well as the world’s largest manufacturer of internal burning engines of motorcycles and other vehicles measured by volume. This company produced more than 14 million internal ignition engines every year. At the year 2001 Honda became the second-largest Japanese automobile manufacturer because of its quality full products and their superior performances. Honda was the eighth largest automobile manufacturer in the world at the year 2011 following General motors, Volkswagen group, Toyota, Hyundai motor Group, Ford Nissan and PSA Peugeot Citroen.
In 2013, Honda invested about 5.7% (US$6.8 billion) of its income in investigate and development side. Also in 2013, Honda became the first Japanese automaker to be a web exporter to the United States by exporting 108,705 Honda and Acura models, while importing only 88,357.
At the year 1953 production of power equipments by Honda was started with H-type engine which was generally used for motorcycles. At the year 2007 this company had reached record sales with 6.4 million units for the power equipments. By the year 2010 this figure had decreased to 4, 7 million units. This was a reason to worry for Honda. But after few years production of power products has exceeded 85 million units.
At the motorcycle manufacturing side Honda is not only the largest motorcycle manufacturer in Japan but it has been remaining its position since they started production in 1955. From the very beginning this company was very careful about their products and does not make any type of compromise with their motorcycles manufacturing. Honda motor company nearly manufactured three million motorcycles every year when Honda hit the highest point of their motorcycle production at the year 1982. By the year 2006 this huge number suddenly reduced to around 550,000. But never the less it was still higher than the other domestic and other competitors in motorcycle sector. That’s why from the very starting this motorcycle manufacturing company has always competed with the other motorcycle manufacturers. At present days this Japanese motorcycle company exports their motorbikes to many other countries to fulfill the demand of the motorcycle riders. In fact at the racing tracks Honda motorcycles are used to different countries because of their world class performance and durability. Popularity of Honda motorcycles is also high in countries like Bangladesh. Many motorcycles are available in Bangladesh from Honda and all of them are exported by Honda Company directly in Bangladesh. Honda has a company named Bangladesh Honda private limited in Bangladesh and they are providing the popular Honda motorcycles to the Bangladeshi riders.
When people talk about the story of Honda it can be said that a it is a story of smaller manufacturer entering a new market which was already occupied by highly popular competitors. This company has faced many ups and downs at their journey but at present they are standing at the top of the motorcycle manufacturers list because of their quality and hard work.
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